Microsoft buys Massive Inc.

In-game advertising agency Massive Inc. was purchased by Microsoft today. The company normally connects advertisers to game developers to put that Coke machine texture in the game, or plaster Fight Night Round 3 with Burger King. Either way they're Bill's britches now. What does this mean for gamers? A purchase of an advertising company can only lead to one thing; More advertising. My prediction is that Silver Live members will be allowed to play online, just like Gold members, but they'll be plastered with ads. While it'll make it play for free, it'll also make it pain for free. Good or bad move? You decide.

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