Xbox Live Texas Hold'em to be... Free?

Yesterday Xbox Live Arcade's group manager announced that the upcoming Xbox Live Arcade game, Texas Hold'em will be free of charge. How you ask? It was explained that the game is sponsored by River Bell Online Casino. It was rumored that other games in the future will be offered this way. The game will feature a full single player mode, and multiplayer mode with online tournaments, leaderboards and all the excellent features you can expect from any Xbox Live Arcade title. The game will have River Bell's name attached to the title on the back of cards, the menu screen and various other strategic places. The game will be launched late February - March.